When I tell people that I create video ads for a living, almost immediately they say, "oh, pop-ups?" or ,"oh those ads that play before videos on ifilm?" Usually some variation of that sort of comment. I...

National and local newspapers across the world are facing their most radical restructuring in history; scores are folding as advertisers migrate to online advertising. Cutbacks have led to hundreds of journalists being invited to clear their desks....

Any kind or type of promotion practice of a brand carried through out of home or outdoor media comes under OOH Advertising. Brand owners prefer outdoor advertising media as it provides effective reach to target groups through...

Many individuals and businesses are increasingly turning to audio-visual content to advertise themselves through the Web, on TV, and on the radio. People are also using videos to replace all kinds of services, like paper-based manuals and...

There was a time when display advertising (or banner advertising) was the only game in town when it came to advertising online. Advertisers created high-priced ads and jockeyed for position on the web's most highly-trafficked sites, but...

Social media has become mainstream and as someone said: every media becoming social. I always think some brands and their attitudes to social media, content marketing, management. It is clear from every angle, except from view, that...

The print media is a trade concerned with printing and supplying news with the help of magazines plus newspapers. One might question about its popularity nowadays and the answer is: the digital media has taken over. Is...
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