Any kind or type of promotion practice of a brand carried through out of home or outdoor media comes under OOH Advertising. Brand owners prefer outdoor advertising media as it provides effective reach to target groups through interactive media. Neon signage, transit media, billboards, hoardings, kiosks, posters etc are some proven tools of outdoor advertising widely used by advertisers. Though OOH Advertising is world’s oldest modus operandi of brand promotion, the effectiveness of this channel is still in vogue. Which is why despite the requirement of a huge budget to launch an OOH Ad campaign, advertisers prefer OOH network to promote their brands amongst the target groups.
Of late, OOH network has emerged amongst the top-mediums of advertising. Top-notch brands are expanding their brand promotion avenues through OOH media. Reaching out to customers through a larger than life network, implementing brand promotion campaigns through outdoor advertising network is currently mushrooming.
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